Should You Buy Email Marketing Lists
Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email. Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead.What is it that you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list. Remember, your primary goal should be to send emails to people who actually want to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1. Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. You should take care to position this opt in lead capture form on every page of your website.
2.Direct Mail Marketing — Send flyers or post cards to a general mailing list of potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients. Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).
4. Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.Many brokers offer this sevice for a typical average of $.10 to $.15 for each email you send.
5. Get out There and Hoof It – this is a great opportunity for students who are off during the summer. Then students door-to-door, offering information exchange for e-mail addresses.
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out.Consider also using surveys and contests via email to entice prospects to provide contact information.
As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.
In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects. For more information, see network online reviews for email marketing and list building tips and tricks.