Learn the Basic’s of SEO
Have you been trying to work online for a while and still feel unclear about about the much talked about SEO (search engine optimization) this this article is perfect for you. This article will explore SEO how you can use it appropriately, and what you need to do to be sure you don’t get penalized by the internet gods (the search engines).
(Before I dive right in, Conquest Authority is a training course that will go over SEO in complete detail, but, you can begin here.)
As said above, SEO stands for search engine optimization. The most confusing question new online marketers ask is what is a search engine? I know this is extremely basic, but this is where you must start. Once you learn the absolute basics, when you start to discover more on the topic of SEO, you will have a full understanding of exactly what SEO is.
A search engine is a website you go to when you are searching for a particular subject on the internet. For example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are trying to find an answer on the internet, you go to a search engine, put in the information you are searching for, and voila! The search engine “searches” the web for you and brings up a page of all the websites online that are relevant to your keywords.
You know what a search engine is and you know what SEO is. Now let me explain to you how you can optimize your site for it.
The most important thing you must do before any optimization, is you must figure out what keywords you will use for your site. To be more specific, finding the search phrases you want your site to rank for with the search engines. An example of this would be:
Let’s say you have a website about repairing computers. People who are looking for information about repairing their computers might search for these terms: how can I get my computer fixed, what does a blue screen on a computer mean, or where can I get my computer fixed. These phrases would all be considered long tail keywords, and these are what you would want to shoot for, because they are actual terms that people search the search engines for.
Make sure when picking your keywords or key phrases, they are actually phrases that get looked for, if not, you won’t get any traffic to your site. (Another tip is to make sure you pick keywords that don’t have too many websites targeting them. You might not still get visitors if there is too much competition.) I recommend using a keyword research tool to really find some excellent ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is short. They are fantastic starter tools, and they do the job fantastically. after you start making some money, I do recommend you get a paid tool because they are so much more effective, and you can really find some good keywords.
Here you can read more about finding good keywords here.
Okay, now you have your keywords picked, the next step is to make sure your site is optimized for those keywords. How can you do this? It’s pretty simple really.
The first rule is always title your page or post with your keywords. This is known as your title tag. Title tags have a significant influence on the search engines when they visit your site, so whatever you title your page, the search engines will consider it a keyword and you want to rank for it. This goes for your domain name as well. Your page/post title and your website title (domain name) are incredibly important factors in the SEO world.
aAfter you have bought your domain (known as the URL), and you have chosen your targeted key phrases or words, the next part is to add content to your website or blog. Write an article that is at least 400-500 words, and don’t forget to include your targeted keywords or phrases at least 2-3 times in the content. Do NOT go overboard with this, or you may get penalized. Be sure the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying below 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords too many times in one page, and your website will pay for it if you do that, I promise.
The more content you have on your page, the better chance you will have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines like long text articles and unique content.
Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The biggest goal is getting your main phrase in 2-3 times, and the others at least one time.
That’s SEO in a very brief overview. Teach yourself as much information as you can about the matter, because it really will benefit you in the end. To learn SEO takes some time, but soon enough you’ll be an SEO pro.